The Happy House Buyer KPI Dashboard

Dials

This Year

79%

19257

24454Goal

New Leads

This Year

121

1500Goal

19136Not Convertedi

Appointments Set

This Year

633Goal

106Not Seti

Offers

This Year

144Goal

15Offers not Madei

Contracts

This Year

36Goal

0Contracts not Madei

Sales

This Year

30Goal

0Sales not Madei

Financial Goals

Auto-calculated from funnel settings

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Type	Annual	Quarterly	Monthly	Weekly	Daily
Revenue	$350,000	$87,500	$29,167	$6,731	$959
Marketing Spend	$180,000	$45,000	$15,000	$3,462	$493
Net Income	$170,000	$42,500	$14,167	$3,269	$466

Marketing & Sales Goals

Auto-calculated from funnel settings

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Type	Annual	Quarterly	Monthly	Weekly	Daily
Dials	24,454	6,114	2,038	470	67
Leads	1,500	375	125	29	4
Appointments Set	633	158	53	12	2
Offers	144	36	12	3	0
Contracts	36	9	3	1	0
Sold	30	8	3	1	0
Revenue per Deal	11,667	2,917	972	224	31.96

Conversion KPIs

Auto-calculated from funnel ratios

Dials/Lead16.30

Dials/Appt38.63

Leads/Appt2.37

Leads/Offer10.42

Leads/Contract41.67

Leads/Sold50.01

Appts/Offer4.40

Appts/Contract17.58

Offers/Contract4.00

Offers/Sold4.80

Marketing Spend

Auto-calculated from funnel settings

Cost/Dial7.36

Cost/Lead119.98

Cost/Appt284.35

Cost/Offer1,250.00

Cost/Contract5,000.00

Cost/Sold6,000.00

ROI2